Using demand-side research to ensure a customer‑centric approach, Ecobank will adapt its Rapid Transfer International (RTI), a recently‑launched app for international remittances. This adaptation will enable migrants and families to have access to cheaper, faster and safer digital remittance services. 

Digital methods require testing incentive models aimed at supporting a customer behavioral shift. Consumer awareness regarding digital safety is done via social media channels used by Ghanaian migrants, as well as Ecobank’s agents in Ghana, serving remittance-receiving families in rural and semi-rural area.

Ecobank’s first ever digital financial literacy initiative aims at strengthening users’ knowledge, attitudes, skills, and behaviors managing remittances and other financial resources.

Recurrent small deposits, either done by the sender or by the recipient, are a secure way to allow migrants to complement their relatives’ savings in Ghana. These funds can then be used for a specific purpose, such as children’s education, capital building or as a safety net.

Awareness models will target both remittance senders and recipients through Ecobank agents in un(der)served areas, with a substantial concentration of remittances from Germany and the Netherlands.